Conversion Rate Optimization (CRO): The process of increasing the number of website visitors who take a desired action (e.g., making a purchase, signing up for a newsletter).
Conversion: A desired action taken by a website visitor.
Conversion Funnel: The steps a visitor takes to complete a conversion.
Conversion Rate: The percentage of website visitors who complete a conversion.
Conversion Rate Factors
User Experience (UX): The overall experience visitors have when interacting with a website.
Website Design: The visual elements of a website, including layout, colors, and typography.
Page Speed: How quickly a website loads.
Call to Action (CTA): The prompt that encourages visitors to take a desired action.
Landing Page Quality: The relevance and effectiveness of landing pages.
Mobile Optimization: Ensuring a website is accessible and usable on mobile devices.
CRO Techniques
A/B Testing: Testing different versions of a webpage or element to see which performs better.
Multivariate Testing: Testing multiple variables at once to find the optimal combination.
Heatmaps: Visual representations of user behavior on a webpage.
User Testing: Observing users interact with a website to identify pain points.
Personalization: Tailoring content and experiences to individual users.
Form Optimization: Simplifying forms to reduce friction.
Scarcity and Urgency: Creating a sense of urgency or limited availability to encourage conversions.
Related Terms
Conversion Funnel Analysis: Analyzing the steps visitors take to complete a conversion.
Conversion Rate Optimization Tools: Software for conducting CRO experiments.
Conversion Tracking: Measuring the effectiveness of CRO efforts.
Customer Journey Mapping: Understanding the steps customers take to make a purchase.
