Digital Analytics

Glossary Terms for Digital Analytics

Digital Analytics: The process of collecting and analyzing data to understand website traffic and user behavior.
Web Analytics: A subset of digital analytics that focuses specifically on website data.
Data-Driven Decision Making: Making informed decisions based on data analysis.

Website Traffic: The number of visitors to a website.
Pageviews: The number of times pages on a website are viewed.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
Time on Site: The average amount of time visitors spend on a website.
Conversion Rate: The percentage of website visitors who take a desired action (e.g., making a purchase).
Customer Acquisition Cost (CAC): The cost of acquiring a new customer.
Customer Lifetime Value (CLTV): The total revenue a customer generates over their lifetime.

Server Logs: Records of website activity stored on a server.
Website Analytics Tools: Software for collecting and analyzing website data (e.g., Google Analytics, Adobe Analytics).
Social Media Analytics: Analyzing data from social media platforms.
Email Marketing Analytics: Measuring the effectiveness of email marketing campaigns.

Segmentation: Dividing data into smaller groups to identify trends.
Funnel Analysis: Analyzing the steps visitors take to complete a conversion.
Cohort Analysis: Analyzing groups of users who share similar characteristics.
A/B Testing: Testing different versions of a webpage or element to see which performs better.

Data Visualization: Presenting data in a clear and understandable format.
Data-Driven Marketing: Using data to inform marketing decisions.
Attribution Modeling: Determining which marketing channels contribute to conversions.
Big Data: Large datasets that are difficult to process with traditional data processing tools.