Email Marketing

Glossary Terms for Email Marketing

Email Marketing: The use of email to send marketing messages to a list of subscribers.
Email List: A collection of email addresses used for marketing purposes.
Email Marketing Campaign: A series of emails sent to a target audience.
Email Service Provider (ESP): A company that provides email marketing services.

Newsletter: A regular email sent to subscribers with information or updates.
Promotional Email: An email promoting a product or service.
Transactional Email: An email sent in response to a customer's action (e.g., order confirmation, password reset).
Triggered Email: An email sent automatically based on a specific event (e.g., abandoned cart email).

Subject Line: The headline of an email that encourages recipients to open it.
Preheader Text: The text that appears below the subject line in some email clients.
Body Copy: The main content of an email.
Call to Action (CTA): A prompt that encourages recipients to take a specific action (e.g., click a link, make a purchase).

List Building: Growing an email list through opt-in forms, lead magnets, and other methods.
Email Segmentation: Dividing an email list into smaller segments based on demographics, interests, or behavior.
A/B Testing: Testing different versions of emails to see which performs better.
Email Automation: Setting up automated email campaigns based on specific triggers.
Email Deliverability: Ensuring emails reach recipients' inboxes and are not marked as spam.

Email Marketing Analytics: Measuring the effectiveness of email marketing campaigns.
Email Marketing Software: Tools for managing email marketing campaigns.
Spam Filter: A system that filters unwanted or unsolicited email.
Can-Spam Act: A U.S. law that sets rules for commercial email.
GDPR: The General Data Protection Regulation, a European Union law that regulates data privacy.