Marketing Automation

Glossary Terms for Marketing Automation

Core Concepts

• Marketing Automation: The use of software to automate repetitive marketing tasks.
• Workflows: A series of automated actions triggered by specific events.
• Lead Scoring: A system for assigning a score to leads based on their level of engagement and potential value.

Marketing Automation Tools

• Email Marketing Automation: Automating email campaigns based on triggers and conditions.
• Lead Generation Automation: Automatically capturing and nurturing leads.
• Social Media Automation: Scheduling and publishing social media content.
• Customer Relationship Management (CRM) Automation: Automating tasks related to customer relationship management.

Marketing Automation Features

• Segmentation: Dividing contacts into groups based on specific criteria.
• A/B Testing: Testing different versions of marketing materials to see which performs better.
• Lead Scoring: Assigning a score to leads based on their engagement and potential value.
• Workflow Automation: Creating automated sequences of actions.
• Analytics and Reporting: Tracking and measuring the performance of marketing automation campaigns.

Related Terms

• Marketing Automation Platform: Software that provides marketing automation features.
• Marketing Automation Strategy: A plan for using marketing automation to achieve business goals.
• Marketing Automation Best Practices: Recommended guidelines for using marketing automation effectively.