Reputation Management

Glossary Terms for Reputation Management

Online Reputation: The perception of a business or individual based on their online presence.
Reputation Monitoring: The process of tracking and analyzing online mentions.
Reputation Management: The practice of influencing and controlling the online reputation.
Crisis Management: Responding to negative events that could harm reputation.

Search Engine Results Pages (SERPs): Where online content appears when searched for.
Social Media: Platforms like Facebook, Twitter, Instagram, and LinkedIn.
Review Sites: Websites where customers can leave reviews (e.g., Yelp, Google Reviews).
Online Forums: Communities where people discuss various topics.

Reputation Repair: Addressing negative content and improving perception.
Reputation Building: Creating positive content and building a strong online presence.
SEO Optimization: Improving website visibility in search engine results.
Content Marketing: Creating and distributing valuable content.
Social Media Engagement: Interacting with followers and building relationships.
Crisis Communication: Developing a plan for responding to negative events.

Reputation Monitoring Tools: Software for tracking online mentions.
Sentiment Analysis: Determining the emotional tone of online content.
Search Engine Optimization (SEO): Techniques for improving website ranking.
Content Creation: Producing high-quality content for online platforms.
Social Media Marketing: Using social media to build and maintain reputation.

Brand Reputation: The perception of a brand.
Crisis Communication Plan: A document outlining how to respond to negative events.
Online Reviews: Customer reviews posted on websites.
Online Reputation Management Firm: A company that specializes in reputation management.
Brand Monitoring: Tracking mentions of a brand across various online platforms.