Social Media Marketing

Glossary Terms for Social Media Marketing

Social Media Marketing (SMM): The use of social media platforms to promote a brand or product.
Social Media Platforms: Online communities where users can create, share, and interact with content.
Social Media Strategy: A planned approach to using social media to achieve business goals.
Social Media Engagement: The interaction between a brand and its audience on social media.

Organic Content: Content created and shared by a brand without paid advertising.
Paid Advertising: Promoting content on social media platforms through paid ads.
User-Generated Content (UGC): Content created by users and shared on social media.
Social Media Graphics: Visual content created for social media platforms.
Social Media Videos: Videos created for social media platforms.

Social Media Listening: Monitoring conversations about a brand or industry on social media.
Social Media Analytics: Analyzing data to measure the effectiveness of social media campaigns.
Community Management: Building and maintaining relationships with followers.
Influencer Marketing: Partnering with influential individuals to promote a brand.
Social Media Contests and Giveaways: Running contests and giveaways to engage followers.

Social Media Crisis Management: Responding to negative events on social media.
Social Media Optimization (SMO): Optimizing social media profiles and content for search engines.
Social Media Advertising: Paid advertising on social media platforms.
Brand Advocacy: Encouraging customers to promote a brand on social media.
Social Proof: Using positive reviews and testimonials to build trust.